What We’re Reading on the Web

As usual, we’ve read the Internet cover-to-cover and rounded up some of the most interesting reads out there for your perusal. Enjoy!

Have you ever wondered about the science behind color choices in marketing and branding? From Entrepreneur, a look at the “most reliable research on color theory and persuasion.”

Book report time! Architectural Digest has a preview of Furnitecture, a new book from Thames & Hudson on the furniture-as-architecture concept.

This one’s for you, parents: if you’re tired of cleaning up marker and chocolate milk stains from your ottoman, check out this new line of cardboard furniture designed to withstand the most aggressive of stain-maker attacks.

And just in case you missed it: take a look at the Purdue Softball team seeing their new stadium, locker room, and indoor hitting facility. We love seeing those happy faces! More on that job here.